The Julian Star is the most distinguished service award in the global hospitality industry.


Julian Star

The Julian Star is the most distinguished service award in the global hospitality industry. The award is issued by the International Hospitality Institute (IHI) in partnership with the American Hospitality Institute (AHI).

The Julian Star (also known as the “J Star”) recognizes hospitality establishments and practitioners that are delivering differentiated, and discerning service to their customers. IHI and AHI believe that customer service, at its best, should be intuitive, emotive, and imaginative.

The Julian Star is named after Saint Julian, the patron saint of hospitality.

Winners of the Julian Star will exemplify the spirit of compassion and humility in their dealings with customers, and a servant leadership approach in their interactions with co-workers. Unlike some industry awards which focus on the amenities, luxury level, and location offered by hospitality establishments, the Julian Star rates only the quality of customer service delivered by hospitality establishments and the customer service competency of practitioners.

Some may compare the Julian Star award with the Michelin Star award for restaurants. The Julian Star is different from the Michelin Star in many respects, although both awards are focused on recognizing excellence. Unlike the Michelin Star, IHI and AHI do not award multiple stars. An establishment or individual is either deserving of the Julian Star or not. There is no such thing as two, three, four, or five Julian stars.

Less than 1% of applicants will be conferred with a Julian Star. Once an individual earns a Julian Star, the recognition is earned for a lifetime and does not need to be renewed. Establishments that earn the Julian Star will keep the Julian Star designation for 3 years.


What Award Winners Receive

  • There are no cash prizes.
  • Award winners will receive a certificate and a commemorative plaque indicating their achievement at no cost. Award winners will be able to order an optional plaque at their own cost.
  • Award winners will be featured on AHI’s and/or IHI’s social media pages.
  • Award winners will be able to add “Julian Star Recipient” to their social media profiles, resumes, and promotional materials
  • Award winners will be announced in media outlets and social media.
  • All Julian Star winners will be listed on AHI’s and/or IHI’s website. This will allow for verification of establishments and hospitality professionals who have earned the Julian Star.

If you or your establishment are interested in being considered for a Julian Star award, and you are based in the United States, contact us by email at to request additional information on how to apply. If you are based outside the United States, contact us by email at Application is free. Establishments that express interest in being considered for the Julian Star must agree to waive lodging and dining charges for the IHI or AHI representative who visits the establishment, in the event that an on-site visit is required.